『She is an goal achiever who strives to realize dreams.』
Sue DiCaprio, the new Chief Brand Officer of Brilliantia Jewelry, is merely 29 years old. However, in the past five years, she has already shifted her path from a successful entertainment career to business battlefield. In 2014, she established “Born in Pure”, a brand of shoes which only sells animal-free leather products. In 2015, she shouldered the important responsibility to serve as the Chief Brand Officer of Brilliantia Jewelry under the thirty-year-old DLJ Group.
『Age does not matter. It is ‘experience’ that denotes the key to success.』
Many are curious about what has made who she is today. “Attitude is the very first step leading to success”, she said. All she thinks about is how to achieve the goals instead of how many hours she has worked or how much overtime charges she would receive. She described herself as a kind of person who would sacrifice holidays to get missions accomplished if there is a goal lying ahead. She is a ‘born creator’ who enjoys working very much.
『Turning from ideal to reality』
As the Chief Brand Officer of the newly-established Brilliantia under the renowned DLJ Group in Taiwan, Sue DiCaprio’s youngness and enthusiasm are the company’s greatest strength. Her foresight and courage bring fresh energy into the brand. In fact, thanks to her business venture experience in creating the brand of animal-free women leather shoes, it is not strange to her about branding. She said it was out of her expectation to go into jewelry industry, but it is due to DLJ Jewelry’s enduring ODM/OEM experience and quality diamonds that prompted her to lead the work to transform Brlliantia, a traditional ODM/OEM manufacturer, into a jewelry boutique.
『Aesthetics of a Daring yet Scrupulous Spirit』
Serving as Brilliantia’s Chief Brand Officer gives Sue a chance to put her dream into realization. On the first time meeting with the DLJ founder, she wsa moved by his philosophy and attitude in running business, which convinced her that it is a diamond brand with a soul inside. She also recalled that one time in a dinner gathering, she was overwhelmed by the founder’s sharing of his future plan of branding strategy that aims at markets both at home and abroad.
『Ready to Shine Worldwide』
Sue hopes to present the Taiwanese sophisticated craftsmanship to the world and to have the essence of Chinese culture and taste of beauty be seen by people all over the world. She also hopes that Taiwan can become the most brilliant diamond star shining on the world map, even though it is just a small tiny dot hardly seen on the Google Map.
『她是實現夢想的行動家』
Sue DiCaprio是Brilliantia Jewelry的新任品牌總監，才年僅29歲的她在短短五年內退下明星光環轉戰商業戰場，不僅在2014年創立了反動物皮革的鞋子品牌【BORN IN PURE】更在2015年接下擁有30年歷史的D.L.J鑽石珠寶集團旗下【Brilliantia Jewelry】的品牌總監這個重責大任。
【誰說年紀可以代表一切，”經歷”才是邁向成功的跳板】
很多人都很好奇，她是擁有怎樣的人生經歷，才走到現在？Sue說：『態度是成功的第一步。』她從來不計較上班時間和加班費，頭腦裡想的只有怎樣才能把目標達成。她說:{她是為了達成目標，可以不惜犧牲休假也要完成的那種性格}，而工作也是她生命中很重要的環節，或許天生創造者這個名詞，就非她莫屬。
【把理想化做實際的行動】
身為台灣知名珠寶集團東龍珠（DLJ Group）旗下新彩鑽品牌Brilliantia的品牌總監，Sue DiCaprio的年輕幹勁就是打造Brilliantia最好的武器，沒有沈重負擔，只有勇敢前瞻。其實Sue DiCaprio對經營品牌並不陌生，早在去年她便成立過自己的反動物皮革女鞋品牌，她笑說之所以踏入珠寶界雖純屬意外，但東龍珠多年代工經驗和良好品質的鑽石，也是吸引她點頭帶領Brilliantia從傳統製造業晉升為高級珠寶品牌的潛力主因。
【大膽而仔細的精神美學】
接任BRILLIANTIA品牌總監是她另一個理想版圖。與創辦人見面的第一天，就被他對於經營理念的態度與哲學所感動。她說:{這是一個有生命，有靈魂的鑽石品牌}。想起一次聚餐時，創辦人提及對於品牌未來的計畫，要如何在台灣及國際紮根的想法，令她非常動容。
【蓄勢待發，躍上國際】
Sue期許能把台灣精緻工藝的強項帶給全世界，要讓大家看到中華文化之精神和美的品味，也希望讓在GOOGLE MAP上只有一點的台灣，成為世界地圖上，最閃耀亮眼的彩鑽之星。
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